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Channel: presence: a journal by tony felice » Advertising
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Social Media Infiltrates the Traditional Agency

Traditional media has been shaken to the core by an exodus to the web in the past few years. Some attribute the changes to the economy, while others point to growth in broadband and the general...

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Thoughts on Social Media Marketing

I believe that beyond ubiquity, there is one core reason why the topic of brand engagement in social media is so hot right now – that consumers have become jaded by decades of interruption. We tivo our...

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